36 South

With over six generations of craftsmanship passed down from father to son, Morris is a storied name in the Australian wine industry, and is rapidly making strides in the whisky space with their flagship Single Malts. To fill a gap in their portfolio and introduce a wider range of drinkers to the distinct qualities of the the Great Southern Land, 36 South was born.

36 South is casting a light on Australian whisky, with an audacious spirit and a fresh perspective.

36 South

36 south is the latitude of the Morris distillery, a special place in countryside Victoria Australia that has been home to the Morris family since 1859.

Harnessing the raw elements and natural ingredients of the land, myself and the team at SQUAD worked with glass manufacturer TricorBraun to create a bottle that felt just as rugged as the countryside. I helped craft preliminary renders and sketches for briefing into CAD, as well as getting client sign-off.

A custom dieline, high impact copper foils, raised roof embosses and a custom brand seal give the label an edge that competes even with the glasswork itself.

Best enjoyed neat or mixed, and best shared with friends – 36 South feels as good in the hand as it does going down.

36 South
36 South
36 South
36 South
36 South