Inspired by some of the more bombastic inner-city venues, we took Elva to a place that few Bondi establishments had been before. Drawing from authentic trattorias of yesteryear, the mark takes cues from historic shopfront signage and the brand colours were born from the greens and oranges of motorsport and the lush mediterranean.

Much like a pizza dough, the Elva mark can be stretched and adapted to fit any application. With its bespoke lettering and colour palette, each variation of the logo still feels consistent yet distinct – even when pulled, rolled or kneaded.

Brand exploration, concept, rollout and animation by Brandon Wehbe.
Strategy & creative direction by Rob Smith.