Google and UTS are institutions that pride themselves on being on the cutting edge of modern technology. In this unique collaboration, students were asked to create a communication that demonstrates the possibilities of Augmented Reality. For Michelle, Tharuni and I, that brief became AL. It's a hypothetical app that utilises AR, text recognition, as well as a database of food and ingredient information to provide helpful suggestions for people with allergies – or just fussy eaters.
For the pitch, we looked at partnering with Weight Watchers, the ASCIA and Google Reviews. Our aim was to prove that AR wasn't just a gimmick, and that it certainly doesn't require personal information. My contribution to the project was largely based around the direction, filming and editing of the video. I learnt a lot about film production, as well as concept ideation, UX/UI, and design research.