HIGHPOINT Bracken Ridge by Turrisi Properties is family living at its finest. Being in a location that was very different to Sydney, one of the challenges was branding an area purely through secondary research. The brand needed to be reserved, easy to read and represent everlasting quality and design. HIGHPOINT is by an established developer in a conservative part of Queensland, and it also needed to fit within a suite of other projects. Within those parameters we pushed the visual language in areas beyond the wordmark – utilising unique layouts, colour combinations, and subtle injections of animation and materiality.
The strong geometric blocks that form the uppercase logos signal strength and trust, reminiscent of long-standing banking institutions. Digital outputs – which we knew would skew towards younger audiences – allowed the brand to enjoy a bit of flexibility and youthfulness, whilst with print collateral we stuck with tried and true designs that sit comfortably within the Turrisi Properties portfolio. The project will continue to be evolved as construction continues, and the production of permanent signage will leave a lasting mark in a growing suburb and city.