Working with master mixologists including world-renowned Japanese chef Chase Kojima, HIGHR was looking to take things to the next level. Infusing therapeutic botanicals such as L-theanine (extracted from green tea) and Californian poppy to up the vibes and mellow the mood, the nootropics space promises to deliver a higher plane of being.

Like the drink, we wanted to take the customer to a new psychedelic world, where enlightenment and clear-headed mindfulness could be found. This was the world of HIGHR. Without a formalised brand suite, the aim was to breathe life into the packaging and it's presence reach beyond the confines of the label.

Off the back of a packaging suite by the geniuses at Squad Ink (Julie Joanny, Amy Ezaki, & Belinda O'Brien), I was tasked with crafting high quality 3D renders, key visuals and social content. This was based off of 2D artwork files, and some early pre-production imagery as the bottle had yet to enter production.

Ecommerce imagery, animation, and social media direction were all part of the scope – suffice to say the client was over the moon.