LumeArch supplies architectural lighting in support of the professionals shaping residential, commercial and public spaces. Promising cutting edge design-led solutions and professional service, LumeArch needed to cut through in every brand touchpoint.

The logomark was born from the spark of a great idea – a beam of light rendered as its architectural symbol. Finding its home at the end, the spark acts as the finishing touch on the functional wordmark – like a suspended track light in a brutalist home. In its shortened form the spark acts as a central pendant, uniting the two letterforms.

From the weight of the business card stock, the adaptive cursor on the website or the brushed metal finish of a lighting bracket – brand to practice no detail is too small.