LumeArch supplies architectural lighting that supports the professionals shaping residential, commercial and public environments. With a promise of design-led solutions and unwavering professional service, the brand needed to cut through at every touchpoint.

The idea for the logomark was to keep it grounded in their practice—the beam of light is based off the architectural symbol from a floor plan. Anchored at the end of the wordmark, the spark acts as a refined finishing detail, like a suspended track light in a modernist home. In its abbreviated form, the spark becomes a central pendant, uniting the two letterforms with quiet precision.

From the weight of the business card stock, the adaptive cursor on the website or the brushed metal finish of a lighting bracket – brand to practice no detail is too small.