Unfortunately cancelled due to the Coronavirus pandemic, this was a large scale fit out planned for Pitt Street Westfields. I had designed the bulk of the collateral already, and a significant portion had already gone to print. These images are taken from work-in-progress mockups, as well as some real production pieces that had already been made.
This was part of a wider campaign with Westfields, that I had also designed the final outputs for.
Originally planned to be dummy tapes to be used as props for the photobooth element, they were recieved well enough that we began investigating the potential strategy of making them real purchaseable products, or even given away as super unique souvenirs. They were to be placed all over the shelves of this video store, alongside other old VHS tapes acquired from vintage stores.