Inspired by the 90's, Netflix wanted to create an instagrammable activation to promote their Fear Street Movie Trilogy.

Collaborating with Polite Playground and myself, we set out to recreate the nostalgia of video rental.

Netflix VHS tape for Fear Street activation prop

Unfortunately cancelled due to the Coronavirus pandemic, this was a large scale fit out planned for Pitt Street Westfields. I had designed the bulk of the collateral already, and a significant portion had already gone to print. These images are taken from work-in-progress mockups, as well as some real production pieces that had already been made.

This was part of a wider campaign with Westfields, that I had also designed the final outputs for.

Storefront decals for Netflix Fear Street Activation

Front of store decals

Covid Check-in Easel for Netflix Fear Street Activation

Covid check-in Easel

Outdoor signfront for the Netflix Fear Street Activation

Storefront sign with custom logo

Interior reading nook mock for Netflix Fear Street Activation

'Reading Nook' interior mockup with giant books

Alternate Covid Check-in Easel for Netflix Fear Street Activation

Alternate Covid check-in Easel

Branded popcorn for Netflix Fear Street Activation

Branded popcorn boxes

Westfields
Collateral

Westfields Directory Screen with Fear Street advertisement

VHS Tape Promo

As a way of both creating an onsite prop and a promotional tool, I designed a set of retro VHS tape sleeves.

Originally planned to be dummy tapes to be used as props for the photobooth element, they were recieved well enough that we began investigating the potential strategy of making them real purchaseable products, or even given away as super unique souvenirs. They were to be placed all over the shelves of this video store, alongside other old VHS tapes acquired from vintage stores.

Netflix VHS tape for Fear Street activation prop