Nine Eight Espresso Garden is an upcoming cafe opening in Georges Hall, Bankstown, Sydney.
I was approached to craft their logo, brand and key messaging.
The design naturally takes cues from the form of the sculpture, while alluding to the artworks original reference material – the fake houses designed for misdirection in World War II.
The geometric patterns in the logo make a unique framing device for much of the cafe's collateral. While occasional muted splashes of colour add some versatility to an otherwise greyscale palette. Menus, pamplets and video assets are currently being rolled out.
