RCVRI is an all-in-one wellness destination designed to help athletes and everyday heroes alike feel and perform at their very best.

Expanding into the United States, RCVRI had outgrown their current brand and were looking towards a more identifiable future in such a competitive market.

I was brought on to help usher in this new era for RCVRI across brand, packaging and signage.

Formerly known as Recoverie, the shortened name represents their sharpened focus on delivering the very best in wellness technology and sports science. It puts their tech credentials first and prioritises efficiency above all else.

In addition to the rebrand, RCVRI were looking to make their mark in the FMCG product space. This needed to feel connected to their primary wellness offering, but still stand on its own outside of the context of their own stores as they look towards an ecommerce future.

Brand, Packaging Design and Finished Art by Brandon Wehbe.
Web design and development by the fantastic team at Online Projects.

Formerly known as Recoverie, the shortened name represents their sharpened focus on delivering the very best in wellness technology and sports science. It puts their tech credentials first and prioritises efficiency above all else.

Brandon Wehbe acknowledges and pays respect to the traditional custodians of the land on which he works and lives, the Gadigal people of the Eora Nation.

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