RCVRI is an all-in-one wellness destination created to help athletes and everyday heroes alike feel and perform at their very best.

From humble beginnings in their single Coogee studio, RCVRI has expanded to an international empire, with 4 studios in Sydney, 1 in the United States, and 1 more in Canada.

The Brief: Usher in a brave new era for RCVRI.

Formerly known as Recoverie, the shortened name represents their sharpened focus and the dawn of a new, confident phase of expansion.

Dropping the unnecessary letters puts their wellness tech credentials first and prioritises efficiency and effectiveness above all else.

In addition to the rebrand, RCVRI were looking to expand into the FMCG product space. Connecting their products to their primary wellness offering, whilst standing on its own outside of their studios was the primary challenge as they look towards an ecommerce future.

Brand, Packaging Design and Finished Art by Brandon Wehbe.
Web design and development by the fantastic team at Online Projects.

Formerly known as Recoverie, the shortened name represents their sharpened focus and the dawn of a new, confident phase of expansion.

Brandon Wehbe acknowledges and pays respect to the traditional custodians of the land on which he works and lives, the Gadigal people of the Eora Nation.

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