After 13 years tucked away in Llankelly Place, Room10 were after a brand refresh that elevated its presence to match its sister restuarant – Piña, without abandoning the low-key aesthetic that make it such a hit with the Potts Point locals.

The quietly confident hole-in-the-wall needed a delicate balance of minimalism and authority.

Starting with a humble Colorplan stock and ending with sturdy, all-weather umbrellas, the 'not-quite-army' mid-green was the uniting glue of the split wordmark. Across a variety of assets and with limited production budgets we strived to maintain the fidelity of these important building blocks.

Expanding their lineup of takeaway products – Cold Brew and Supertea were a huge part of the refresh. While these needed to accomodate a greater amount of messaging and mandatories, we still steered clear of the usual FMCG cues, and kept the Japanese minimalism front and centre.

Room10 Potts Point

After 13 years tucked away in Llankelly Place, Room10 were after a brand refresh that elevated its presence to match its sister restuarant – Piña, without abandoning the low-key aesthetic that make it such a hit with the Potts Point locals.

The quietly confident hole-in-the-wall needed a delicate balance of minimalism and authority.

Brandon Wehbe acknowledges and pays respect to the traditional custodians of the land on which he works and lives, the Gadigal people of the Eora Nation.

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