From a humble Colorplan stock to sturdy all-weather umbrellas, the signature “not-quite-army” mid-green became the connective tissue of the refined split wordmark. Across a tight suite of assets—and within limited production constraints—we worked to elevate and preserve the integrity of these essential brand elements.

The refresh also expanded Room Ten’s lineup of takeaway products, introducing Cold Brew and Supertea. While these formats required more messaging and mandatory copy, we intentionally avoided typical FMCG visual cues. Instead, the design leaned into a restrained, Japanese-influenced minimalism that kept the products aligned with the brand’s quiet confidence.

Made at SQUAD.