Working under the creative direction of Superhaus (Belinda O’Brien) and backed by nightlife heavyweights Finely Tuned, I developed a modular motion system designed to scale across every output: screens, socials, digital signage, stage visuals and web.

Our guiding principle was simple — make the energy feel physical. We built a visual language driven by movement, distortion and the refraction of light and sound. Pulses, beams and structural echoes became recurring motifs, referencing both the architecture of Carriageworks and the sensory overload of a packed rave.

This system informed the website experience as well: a fast, reactive interface where your cursor is your compass, and the visuals are your guide. Each lineup release, promo asset and announcement slotted into a flexible framework that could bend without breaking.

The result is an identity that feels alive — kinetic, industrial and undeniably rave-coded — capturing the heartbeat of thousands moving in sync under one enormous roof.